Green–agile practices as drivers for patient satisfaction – An empirical study

Abstract

ABSTRACT Healthcare sector is emerging as a very dynamic and competitive sector where the service providers are in constant pursuit to differentiate and distinguish themselves from each other. Green and agile practices have been gaining importance over the years as an important aspect in the service sector. Although majority of the sectors were forerunners in green–agile implementation, the healthcare sector has been fast catching up, where agility and green practices show promises and lots of scope. There is a general absence of research focus involving the impact of green practices and agile practices in patient care delivery in the healthcare sector, let alone in Indian healthcare context. This paper aims at empirically investigating the antecedent consequence relationships between green and agile practices on patient satisfaction and aims at empirically validating the proposed linkages. The contribution of this paper lies in understanding whether green practices and agile practices’ implementation in Indian hospitals has any implication on patient perception and their understanding of satisfaction.