Green Management and Marketing – Part of Socially Responsible Organizations

Abstract

Sustainable development is defined as balanced social, cultural and economic advancement without putting the environment in jeopardy. Various green waves, or green tendencies, that are prevalent in practically every aspect of human life, have emerged globally to maintain the health of the planet. Green marketing, also known as ecological marketing, and environmental management are two ways that green activities are demonstrated. It might be argued that the term "green" is truly associated with sustainable development, because both sciences are critical to the operations of businesses and the effective management of those businesses toward their objectives. A contemporary approach to environmental management is ecological management. Eliminating detrimental influences and behaviors connected to people's health is the primary objective of such a system. Promoting products considered safe for the environment is known as environmental marketing. Green marketing, as a distinct scientific field, encompasses a range of initiatives that address products and increase public understanding of the value of a healthy environment and its preservation. Businesses that use green marketing and management practices are very socially conscious; in other words, they operate under the tenet of socially responsible business. To accomplish the established organizational goals, the article will discuss green management and green marketing with an emphasis on socially conscious companies.