Green Logistics Practices and Their Impact on Product Sustainability in Fast-Moving Customer Goods Firm in Lagos State, Nigeria

Abstract

This research examined product sustainability and green logistics practices of selected FMCG enterprises in Lagos State, Nigeria. FMCGs prioritize efficiency and sustainability. Many studies have focused on non-FMCG enterprises and developed nations, not rising nations. This study was survey-based. This survey included 13,782 managerial staff from eight listed FMCG corporations in Lagos State, Nigeria. Taro Yamane formula calculated 519 sample size. Simple random sampling was utilized. Data was collected using a validated questionnaire. The Cronbach's alpha reliability coefficient for the constructs varied between 0.78 and 0.94. The percentage of response was 96.7%. The data were analyzed using descriptive statistics as well as inferential statistics, including multiple and hierarchical regression. The findings revealed that green logistics practices had significant effect on the product sustainability of selected FMCG firms in Lagos State, Nigeria (Adj.R2 = 0.03; F(5, 496) = 4.977, p < 0.05). The study concluded that green logistics practices promote product sustainability of selected FMCG firms in Lagos State, Nigeria. This study recommended that the management of FMCG firms in Lagos State, Nigeria should adopt a holistic approach to product sustainability, integrating green logistics practices into a broader sustainability strategy to enhance their long-term sustainability.