Abstract
The notion of sustainable development has propelled a new pathway for countries and corporate enterprises to re-orient towards green business practices which echoes the integration of environmental, social, and economic considerations into corporate strategic thinking to benefit the present and future generations. The environmental, economic, and social elements are closely interconnected and cannot be considered distinctly within the sustainable development framework. The positive synergies and sustainability of businesses can be nurtured by integrating environmental, social, and economic considerations into corporate managerial thinking. This chapter explores the emerging new normal of green business practices with a focus on examining the level of receptivity and progress with green business practices in emerging economies. Green business practices offer a new corporate paradigm that attempts to lessen the impact of corporate activities on the environment and the wider society.
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