Competitive Advantage of Green Hospitality Business Practices in 5 Star Hotels in Bali

I Ketut Budarma,Cokorda Istri Sri Widhari,I Ketut Astawa,Ni Made Rai Erawati

doi:10.47577/tssj.v13i1.1977

Abstract

This study gives an advantages account of green hospitality business practices in 5-star hotels in Bali island. The methods used were focus group discussion, case study, direct observation, and questionnaire. The results showed that all the studied hotels have practiced green hospitality, and have successfully integrated local values system pertaining to culture and ecology as green vision to elevate their social and ecological marketing. Furthermore, their green hospitality practices have been locally and internationally certified and recognized, making the hotels known for green products. These made them to be in demand because most clients are looking for green hotels that preserve culture and nature. Also, green practices have changed the image of hotels to be ecologically and socio-culturally friendly, and as agents of local economy development. In addition, the practices have made the hotels capable of producing products and services with lower costs, and higher profit to compete in a global market to sustain their competitive advantages.

Highlights

Green tourism business practices have been integrated in economy scheme, where all businesses have to integrate locals, socio-cultural, and ecological development
People are ready to pay more in the green hotel, since young generation are aware that environment and culture would give them great experience
The hotels design financial investment that focuses on green hospitality business practices for economic performance (Mihalič et al, 2012)

Summary

Introduction

Green tourism business practices have been integrated in economy scheme, where all businesses have to integrate locals, socio-cultural, and ecological development. The goal of development is to holistically enhance the people's quality of life, not just in terms of economic welfare and social-cultural and ecological perspective. People are ready to pay more in the green hotel, since young generation are aware that environment and culture would give them great experience. The hotels design financial investment that focuses on green hospitality business practices for economic performance (Mihalič et al, 2012). Customers' awareness of sustainable products and services have made the hospitality business become crucial in hotels [2], and have become a central theme for profit service organizations [3]. The importance of green practices have stimulated research in the field, and establishment of independent certification bodies such as Green Globe, EarthCheck, and Tri Hita Karana Award to verify and audit the practices in hotels

Methods

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Discussion

Conclusion