Abstract
Public and private partnerships (PPPs) are a joint venture between the government, industry, and other public and private sectors. PPPs are typically formed to leverage expertise from different sectors to identify problems and work collaboratively to come to a common solution. This article discusses why PPPs are needed to solve the complex problem of getting healthier grain-based foods into the food supply. We introduce and describe three different research initiatives that require a PPP. Successful implementation of these initiatives is desperately needed to address the lack of healthier grain-based foods in our environment and current food supply.
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