Abstract
Academy of Management Annual Meeting Proceedings includes abstracts of all papers and symposia presented at the annual conference, plus 6-page abridged versions of the “Best Papers” accepted for inclusion in the program (approximately 10%). Papers published in the Proceedings are abridged because presenting papers at their full length could preclude subsequent journal publication. Please contact the author(s) directly for the full papers. ArticlesGOVERNMENT-ORIENTED CORPORATE PUBLIC RELATION STRATEGY IN TRANSITIONAL CHINA: A CONTENT ANALYSIS OF THREE CORPORATE WEBSITES.Published Online:30 Nov 2017https://doi.org/10.5465/ambpp.2006.27182130AboutSectionsPDF/EPUB ToolsDownload CitationsAdd to favoritesTrack Citations ShareShare onFacebookTwitterLinkedInRedditEmail AbstractThis study explores the government-oriented public relation strategies and their utilization in firms of China. The results of the content analysis of website news about PR activities of 76 firms indicate the 7 strategies have been used, including visiting strategy, commonweal strategy, participating strategy, publicity strategy, party-related strategy, propagandizing strategy and media strategy. The first four strategies are further explored with more in-depth content analysis of three famous firms websites and the results show that firms focus on various PR strategies to develop relationship with government and top managers are major players in government-oriented PR activities. Differences exist among firms with different ownership regarding to the usage of these PR strategies, government levels targeted, issues related and the role played by top managers. This paper provides new explanation on Chinese firms' government-oriented PR activities beyond traditional "Guanxi" theory.FiguresReferencesRelatedDetails Vol. 2006, No. 1 Permissions Metrics in the past 12 months History Published online 30 November 2017 Published in print 1 August 2006 InformationCopyright of Academy of Management Journal is the property of Academy of Management and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder’s express written permission. However, users may print, download, or email articles for individual use.KeywordsPUBLIC relationsINDUSTRIAL publicityWEB site developmentADVERTISINGROLE playingGUANXIBUSINESS networksCHINA -- Social life & customsSOCIAL capital (Sociology)Download PDF
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