Abstract
The aim of the text is to increase the sensitivity of researchers to violating the rules of publication ethics and contribute to the cultivation of publication environment in Czech academic sphere. A number of possible negative phenomena may be based on poor awareness of the less experienced authors or due to the influence of external circumstances. The text presents the rules of good scientific practice that are established mainly in official documents and ethical codes of scientific institutions. The good practices in scientific publications of Masaryk university, Brno, Czechia are presented in detail, journals and publishers that promise too easy conditions for the publication of the authors' work should be avoided, because of harming academic careers, negatively affecting scientific integrity and reducing the value of the research work.
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