Globalization challenges of strategic management of the export potential of aviation complex enterprises

Abstract

In the article, it is determined that the policy of forming the strategy of enterprises to go abroad is an important form of strategic management of the development of the economy, which is aimed at long-term growth of efficiency with the minimization of risks during the optimal use of potential and existing resource limitations. The necessary steps to achieve the harmonization of cooperation between Ukraine and the EU and NATO, the development of the export potential of the enterprises of the aviation complex, the main areas of activity and the ways of their implementation are proposed. European integration is the main and constant foreign economic priority of Ukraine, the implementation of which will allow to improve the conditions for the export of Ukrainian goods in order to present them on the international arena. To solve the above-mentioned problems, it is proposed to implement measures that will increase the competitiveness of the national economy.