Analysis of export potential of ukraine in the context of european integration

Abstract

European integration opens wide opportunities for Ukraine to cooperate with developed European countries, strengthening its position in the international arena. Export potential is the potential ability of a country to export goods or services. Exports of goods and services to EU countries in 2020 were $ 21.9 billion (37.1% of total exports), including exports of goods – $ 18.6 billion, exports of services – $ 3.3 billion. Compared to 2019, exports of goods to EU countries de- creased by $ 2.1 billion (10.3%). The export structure is dominated by agriculture products, the food industry (35%), and the metallurgical complex (16.7%). The greatest exporters of Ukrainian goods were the following EU countries: Poland ($ 3.3 billion or 6.71% of total exports of goods), Germany ($ 2.1 billion or 4.27%), Italy ($ 1.9 billion or 3, 86%), the Netherlands ($ 1.8 billion or 3.66%), Hungary ($ 1.3 billion or 2.64%), Romania ($ 1.1 billion or 2.24%). The analysis of the export potential of Ukraine shows the raw material structure of exports. Integration into the EU market as a raw material supplement is dangerous for the country because it can consolidate technological dependence on developed countries. Increasing the share of goods with a high level of processing increase the stability of export income. Promising areas of exporting activity are science-intensive industries: electronics, production of automation, technical means for non-traditional types of energy, new types of materials, biotechnology, etc. To transition Ukraine to the exporting of knowledge-intensive innovative products and successfully enter world markets, the Export Strategy of Ukraine (Roadmap for Strategic Trade Development) has been developed, which identifies the following promising sectors: information and communication technologies, software development, creative services, tourism, maintenance and repair of aircraft, production of spare parts and components for the aerospace and aviation industries, mechanical engineering, food industry. Sectors are grouped into clusters. An individual sectoral strategy is developed for each sector. Key words: export, export potential, European integration, goods, competitive advantages, market, sector.