GLOBAL SUPPLY CHAIN MANAGEMENT UNDER MARKET UNCERTAINTY

Abstract

This article proposes to consider global supply chain management as a process of management and coordination of the entire business process chain of supply actors, each of which has its priorities and goals in the process of ensuring fast and cost-effective delivery of goods or/and services to consumers, fair distribution of risks, costs and benefits among all participants in the chain. It is formulated that the main idea of the enterprises' transition to a new global level should be to build global logistics and the corresponding global supply chain management. The analysis of scientific sources allowed the author to offer a generalized definition of the supply chain as a linearly ordered system of legal entities and individuals (economic units), which distinguishes suppliers of initial and final levels, manufacturers, distributors of first and final levels, companies involved and performing operations in the process of moving material and related flows from one logistics system to another or the final consumer. It is noted that the main way to prevent negative consequences in the enterprises' activities as those operating in the supply chain is to consider the logistics chain not as a set of individual functional activities, but as global management of the entire supply chain. A prerequisite for effective supply chain management is the integration and coordination of business processes within the enterprise as ways to identify market uncertainty, as well as the presence of external partnerships to share external uncertainties and benefits for a more efficient logistics chain as a whole. Keywords: global logistics, supply chain, supply chain management, global supply chain management, market uncertainty, risk.