Comparative Analysis of Global Supply Chain Management of Chinese and USA HI-TECH Electronic companies and Its Implications

Abstract

With the rapid development of information science and technology and the continuous advance of economic globalization, the international market competition is becoming increasingly fierce. Faced with the increasingly complex global market competition, multinational corporations, in order to continuously enhance their competitiveness, improve customer satisfaction and maximize profits, take the global market as the background, take product research and development, raw material procurement, manufacturing and processing as well as final product distribution into account, so as to realize the global design of supply chain network, form a global supply chain, and establish a global supply chain management strategy. At present, under the sweeping tide of economic globalization, global supply chain management will become the mainstream trend of management development of multinational corporations in the future. In this context, this paper makes an in-depth study of global supply chain and its management, and makes a detailed analysis of Dell’s and Lenovo’s global supply chain management, which are typical multinational enterprises that have established effective global supply chain management. Through the research and case analysis, this paper aims to have a comprehensive and profound understanding of global supply chain and its management, to have a critical understanding of Dell’s and Lenovo’s effective global supply chain management and understand their strengths and challenges, and finally to provide practical suggestions for the development of Chinese enterprises in domestic and international markets. Finally, the following findings are obtained in this paper. With its global supply chain management, Dell has reduced costs and built good relationships with suppliers and customers. Lenovo has also adopted effective global supply chain management modes, which enable Lenovo to achieve the competitive advantages of information integration and costs reduction as well as the competitive advantages in the mode of operation and management technology. However, in the domestic and international environments, there are still some problems in Dell’s and Lenovo’s global supply chain management, which presents them with some challenges. Through the comparison between the two, this paper finds that they have both similarities and differences in global supply chain management, as well as successes and shortcomings. Therefore, this paper believes that, for Chinese companies, in order to have a foothold in the world, they must learn from the common successes of Dell and Lenovo, focusing on customer demand and product value added as well as minimizing costs. In addition, Chinese enterprises must learn from Lenovo and Dell respectively when exploring domestic and international markets, learn to adapt measures to local conditions, and make full use of the advantages of the direct selling model. In addition, Chinese enterprises should also clearly recognize the problems in their own supply chain management, and actively adopt countermeasures to achieve the overall optimization of their own supply chain management.