Abstract
This research paper explores the operational issues of international retail franchising that need to be implemented by franchisor/franchisee in their joint efforts of globalization. The paper discusses the emphasis given to the power and control mechanisms available to the franchisor to control and co-ordinate with the international franchisee. The paper takes a theoretical approach to the relationship building process in international retail franchising, and it addresses the importance of retail franchising in the Middle East, with special emphasis on the United Arab Emirates.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
