Getting into DAM project activities and experiences of digitizing news broadcast production

Abstract

Swedish Television was one of the first broadcasters in the world using a DAM for news production and archives. The project was set to make a break even in 5 years. But already in 4 years the investments had paid for itself and led to cost savings of more than 10 per cent a year, combined with an increased output to air and the web. The cost reductions are not the result of the new technology itself, but caused by a new organization and new workflows made possible by the new digital production system. The remodeling of the business process has not been without problems. This article describes the traps and experiences that will meet any broadcaster entering the transition to digital production and asset management.