FUNDRAISING OF SOCIAL PROJECTS

Abstract

The article discusses the key aspects of fundraising for social projects: Fundraising in social projects has a clearly defined goal - raising funds to solve specific social problems. It can be health, education, environment, assistance to vulnerable groups, etc.Successful fundraising is based on public support. It is important to be able to effectively communicate your goals, tell success stories, and build relationships with donors and volunteers. With the use of modern technologies, social projects can more effectively achieve their financial goals. Online platforms, digital campaigns, and other innovative tools allow them to expand their audience and ensure greater transparency.Collaboration with business, civil society organizations and the public sector can significantly increase fundraising opportunities. Partnerships allow sharing resources and effectively addressing social issues. Fundraising for social projects requires a high level of ethics. Donors and the public expect that funds will be spent efficiently and honestly. Transparency and accountability become important. Donations and grants are mainly raised with the help of fundraising.
 By analyzing and systematizing various approaches to defining fundraising, we have improved and developed the essence of the concept of «fundraising activities» as a system of comprehensive measures to mobilize and raise funds to support the activities of public or charitable organizations, implement socially important projects and implement promising non-commercial research developments, which can be carried out at all levels of society, regardless of the form of ownership, nature of financing