CRISIS COMMUNICATIONS STRATEGIES DURING WAR

Abstract

The article substantiates the relevance of the research of crisis communication strategies, outlines possible ways of their organization, which will ensure stability and successful activity in an uncertain business environment. The peculiarities of communication during a crisis have been determined. Reasoned role and functions of internal communications. An example of a communication-oriented risk management plan is given. The characteristics of corporate messengers, which are used by a large number of companies of various sizes and, especially, during remote work, are given. It has been proven that a necessary aspect of successful management during a crisis is the presence of strong and affective leadership. It was emphasized that in order to improve the internal climate and communications in the team, it is advisable to appoint a specialist responsible for team spirit, who will distribute functions so that each team member realizes himself as a part of the whole, makes his important contribution, on which the final result of the project depends. Communications in crisis situations can both warn, mobilize help, reduce negative consequences, and spread panic, strengthen myths and misinformation, and divide society for years to come. It will depend on the correctness and clarity of establishing crisis communications, the choice of specific communication technologies and the communication strategy for exiting a specific crisis. For this, the authorities must develop a plan for managing crisis communications in conditions of uncertainty. Therefore, the crisis is a complex phenomenon that contains both potential and real threats and the danger of losses, as well as new opportunities for renewal and transformation in organizations, creating new modern approaches to interaction. Martial law can affect the quality of governance due to restrictions on freedom of action and decisions, extraordinary circumstances and instability of the political and economic situation