FUNCTIONAL AND INSTRUMENTAL APPROACHES TO IDENTIFICATION OF THE BENCHMARKING STRATEGY OF CONSTRUCTION COMPANIES

Abstract

In the conditions of turbulent environment, globalization of economic processes, highly competitive market, limited resources, the priority tasks for domestic enterprises are: search for new factors to increase competitiveness; improving and more active use of marketing management tools, and in particular strengthening the importance of its analytical function in strategic decision-making. The solution to this problem is associated with the development and implementation of strategies for active innovative development of enterprises, where the central place should be given to strategic benchmarking, in order to study and apply best practices. It, as the most relevant tool of strategic management, raises research to a qualitatively new level, focuses on anticipating the development of the object of management. Integrating into the management system and corporate culture of the enterprise, strategic benchmarking allows you to set goals that meet the requirements of the global market, to identify the best strategic decisions and business strategies to systematically improve its activities. The need and possibility to use the advanced world and domestic achievements is an urgent need of Ukrainian business. In this regard, the study of methodological approaches to the effective organization of strategic benchmarking and the creation of applied developments that facilitate its implementation in the management system of domestic enterprises, is timely and relevant.