Abstract
The objectives of this research are to find out the types of the language style used in selected Woman Commercial Product Advertisement and to explain the function of language style in selected Woman Commercial Product Advertisement. The concept of stylistic is analyzed by using William Wells’s theory which discussed about language style. A qualitative research method is used in analyzing this research. The result of this research shows that some types of language style are found in the data. From 10 advertisements analyzed, the researcher found 4 hard cell styles, 3 soft cell styles, 2 slice of life styles, and 1 demonstration style. Hard cell style mostly appears in women product’s advertisements because the advertiser mostly used a rational informational message that is designed to touch the mind and to create a response based on logic.
Highlights
According to Sapir (2020) language is a purely human and non instinctive method of communicating ideas, emotions, and desires by means of a system of voluntarily produced symbol
Variation or diversity of languages is the main subject of discussion in sociolinguistics, so Kridalaksana (Chaer and Agustina, 1995) defines sociolinguistics as a branch of linguistics that is trying to explain the characteristics of language variation and the correlation variation in the language of the social characteristic
In the analysis of stylistic on woman commercial products advertisements, an arrangement of research designs is needed to support the statements that have been written in this thesis
Summary
According to Sapir (2020) language is a purely human and non instinctive method of communicating ideas, emotions, and desires by means of a system of voluntarily produced symbol. It means that language plays a crucial role and a vital role in human life and has many advantages of many various aspects of human life. Spoken language is an utterance which is formed from sound, such as conversation, speech, storytelling, discussion, radio, television broadcast, and etc. In expressing or delivering ideas in both forms, spoken and written language, people have and use their own style because it is related to the social aspect. Variation or diversity of languages is the main subject of discussion in sociolinguistics, so Kridalaksana (Chaer and Agustina, 1995) defines sociolinguistics as a branch of linguistics that is trying to explain the characteristics of language variation and the correlation variation in the language of the social characteristic
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