Abstract

Mexican researcher Jorge A. Gonzalez Universidad Nacional Autonoma de Mexico (UNAM) is well-known by Brazilians since he has taught courses, made conferences and published articles in many of the country´s journals. His studies on popular culture and TV soap operas, from which the concept of cultural fronts emerged, made him connectded to a group of Latin-American authors that includes Jesus Martin-Barbero, Nestor Garcia Canclini among others. His books Mas(+) Cultura(s): ensayos sobre realidades plurales, published in 1994, and La cofradia de las emociones (in)terminables: miradas sobre telenovelas em Mexico, published in 1998, are representative of his current research. His research keeps emphasizing the cultural dimension, but are growing towards the development of the notion of cybercultur@ - seen as an object of study and as a possible source of social development and empowerment – And thinking over knowledge process, based on genetic epistemology. In the following interview, Mr. Gonzalez discusses some aspects of his research.

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