From birth to rebirth: comeback meanings in media stories of Canadian athlete mothers’ sporting journeys

Abstract

ABSTRACT Sport media is a public pedagogy that impacts sportswomen’s embodied subjectivities by circulating gender ideologies and discourses as forms of truth. In this study we used relativist narrative inquiry to build on sport media research exploring socially constructed motherhood and sport. We interrogated ‘comeback meanings’ in sport media stories of four veteran (i.e. multiple Olympic Games appearances, 32–41 years of age) Canadian athletes’ journeys to the 2020 Olympics as first time mothers. Thematic narrative analysis of 86 stories and accompanying images identified two sets of comeback meanings: second chances and redemption and coming back stronger and wiser. Second chances and redemption comebacks were linked with personal and career agency, good mother ideologies, and sacrifice narratives. ‘Hybrid athlete mother’ identities in stories of second chance redemption comebacks were also constructed as generative role models as part of an athletic rebirth. Coming back stronger and wiser in media stories troubled gendered assumptions about veteran athlete mothers as weak/past their prime through constructing their experience as valued, along with body-performance tensions. Both sets of comeback meanings resist biological and ageist ideologies in media stories of veteran athlete mothers while perpetuating neoliberal ideologies and narratives of exceptionalism. These findings show the pedagogical value of media stories for expanding understanding of nuanced shifting discourses identified in interviews and media studies on athlete mothers. The implications of these findings highlight a need for more research exploring digital media forms to learn more about veteran athlete mothers’ embodied subjectivities and implications for elite sport careers.