Abstract

Coinciding with athlete mothers’ stories gaining media visibility, sport media researchers are studying media discourses to learn more about socially constructed motherhood and sport. The present study extends media research on elite athlete mothers, by using feminist narrative inquiry to interrogate discrimination meanings in sport. North American sport media stories were collected on Canadian athletes’ (i.e., boxer Mandy Bujold, basketball player Kim Gaucher) journeys to the 2020 Tokyo Games after being discriminated against due to their motherhood status. Thematic narrative analysis of 103 stories identified three narrative motifs (i.e., recurring concepts) in stories linked to discrimination meanings: last shots, forced to choose, and more than us. The first two motifs are discussed in relation to a motherhood penalty narrative linked to sexism and discrimination. The more than us motif is discussed in relation to the resolution to compete for both athletes, linked to maternal activism and social change. All three motifs exposed and challenged maternal discrimination in sport, using ‘feminist consciousness’ linked to a neoliberal feminist status quo. These findings show the pedagogical potential of media stories for athlete maternity rights awareness and structural change, while highlighting a need for intersectional feminist reform regarding athlete parents and post-pandemic recovery.

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