FREQUENT CONCEPTUAL METAPHORS BY THE FORMATION OF THE IRAQ IMAGE IN THE GERMAN FEDERAL MEDIA

Abstract

The conceptual metaphor as a linguistic phenomenon defining our perception and evaluation has a rich research tradition. Against the background of modern selective ideologized information and information fatigue of the mass addressee, interest in conceptual metaphor as a tool for discursive construction of social reality, including the formation and replication of the media image of the country, its stereotyping, is increasing. The purpose of the study is to identify the leading conceptual metaphors in the formation of the image of Iraq in the German federal media, to characterize their nominative fields, to identify the features they introduce into the portrait of the country. Methodology. The material of the analysis is the publications of the German federal media devoted to Iraq in the period from 2019 to the present. The object of the analysis is the contexts selected by the continuous sampling method for the implementation of frequency conceptual metaphors. Contextual, definitional analysis and quantitative calculations are used. Results. As the main conceptual metaphors involved in the formation of the image of Iraq, the metaphors "Iraq is a place of uncontrolled power", "Iraq is a living being", "Iraq is an incomplete whole", "Iraq is a theater" are highlighted. The first metaphor is dominant in terms of frequency and density of the nominative field; the least productive is the last of the named metaphors. Metaphors are implemented by constituents of certain semantic fields, and they introduce significant features into the created portrait of the country. Practical implications. The results obtained contribute to the further development of imagology, the study of discursive, metaphorical construction of reality, the relationship of mental, linguistic and social processes; they can be used in the training of specialists in the field of political communication, monitoring of media and social processes, and can also be useful to political technologists.