Abstract
As architects, we study the behavior of the inhabitant, taking into account collective and individual subjectivity. However, it becomes difficult to generate transformative architecture when the user is seen as a bank of ergonomic data and space is understood as mere geographical coordinates. This results in the construction of spaces that are separate from existential depth, where the user is not actively involved in any of the design process, which affects his will, interests, and values. This also prevents interaction between different types of knowledge that arises from these spaces. Through this horizontal interaction, it is possible to obtain architectural design that transforms its context. Digital ethnography is a methodology that raises questions related to the practices of everyday life through a flexible and multilevel scheme where the virtual space reveals the social practices of a community, freeing up the space and scope of architecture and connecting lay with expert knowledge.
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