Abstract
The article investigates the role of media professionals in creating the image of the political leader and the state, considers some aspects of professional activity and methods of image-makers' work. The generalization is made on the basis of the experience of practitioners, image-makers of politicians concerning the creation and dissemination of author's practical and scientific technologies, the introduction of a positive image color of the object (subject of the image) and author's research. The content of this work captures the essence of problems creation of a positive image of Ukraine in the media that fully reflected in the monograph "Formation of Ukraine's image in the media."
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