Abstract
Aim. To propose a system of management of the sanatorium and resort sphere combining elements of traditional management and the National Technological Initiative (NTI).Objectives. To study the structure of STI markets; to investigate the elements of the management system of the sanatorium-resort sphere; to substantiate the necessity of transformation of the sphere of sanatorium-resort services.Methods. In the process of research the methods of logical and structural analysis, generalization, comparison were applied.Results. It is revealed that Russia, unlike developed countries, has a low index of health care expenditures; our country has a huge potential for the development of medical resort tourism; medical organizations are tasked with patient-oriented and export-oriented. In this regard, it is necessary to improve the management system of the sphere of sanatorium-resort services.Conclusions. The proposed management system includes four subsystems: controlling, managing, providing and coordinating. The managing subsystem, in addition to public authorities, is supplemented by working groups of STI markets, the Agency for Strategic Initiatives (ASI), scientific and educational centers (STI), which promotes the introduction of innovations in the health resort sphere. Providing subsystem is a set of all types of resources (financial, material, recreational, information, investment, scientific, etc.), forming the infrastructure for quality service delivery. Coordinating subsystem acts as a platform for stakeholder interaction in the health resort sphere. The managed subsystem includes producers of health resort services, the surrounding infrastructure of this sphere and tourist flow. The result of functioning of the management system in the sphere of sanatorium-resort services should be economic, social and export-oriented effects.
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