Abstract

New conditions of operation require the introduction of revolutionary and creative directions for the sustainable development of modern enterprises. The development of IT technologies, the transition to innovation and technological development is the basis for the emergence of a new format for the existence of an economic system - a new digital economy, which is qualitatively different from the classical economy, based on the use of the potential of human knowledge and the trends of vector-innovative development. The article deals with the problem of using information resources to form the basis of innovative development of business entities in the new digital economy, which is quite relevant and requires further development. The new digital economy, as a process of formation and development of the world economy in the conditions of introduction of scientific achievements and creative knowledge, has its advantages and disadvantages, which are considered in the article. The authors consider the basic components of the new digital economy: information and communication technologies, education (fundamental and production of innovations); intellectual services (all types of business consulting, information mediation, marketing services, analytics, etc.). The main element of the formation of a new digital economy is the use of information resources, which are the result of the interaction of the processes of functioning and automation of information systems in all spheres of functioning of market players. Each enterprise uses a large array of information resources in its activities. The authors classify the information resources of the enterprise. In modern conditions of functioning the effective methodology of quantitative and qualitative assessment and forecasting of information resources needs has not been fully developed and tested, but it is possible to outline and scientifically substantiate the process of managing information resources by studying the information needs of the enterprise. In the work of the authorities, the system of information resources management was formed as the basis of the new digital economy. In the course of economic activity, enterprises use technical tools to work with information resources, the amount of automation, the type and intensity of which is characterized by the essence of specific information technology. Today, for the effective functioning of enterprises in any sector of the economy of Ukraine, it is necessary to use and research a large amount of information resources, so it is necessary to

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