FORMALIZATION OF THE CONCEPT OF SOCIAL SPACE OF THE SUBJECT THROUGH THE CONCEPT OF SOCIAL NETWORKS

Abstract

The purpose. To study the structure and properties of social space from the point of view of the subject's social networks, to find out the mechanisms of forming social contacts in modern conditions. Methods. The concept of "social network" is studied from the point of view of modern tools for their creation. Mechanisms for forming a personal social network are presented on the example of the "work" group from the list of "friends" of the profile. Highlighting the subject's personal social network made it possible to identify information transmission channels. The analysis of corporate social networks of enterprises, technologies of their implementation and features of functioning is made. The functionality of modern corporate social network services is studied. A survey of social networks of higher educational institutions in the context of distance education, as well as the use of existing social network services by higher educational institutions in the context of distance education, was conducted. Results. Features of forming a list of accounts in the "work" group from the general list of "friends"are revealed. Modern tools for creating social networks of the subject, corporate social networks of enterprises and organizations are studied. The factors that will influence the formation of a web-PSN are highlighted. The structure of web-CSN, disadvantages and advantages of using it, and technologies for their implementation are studied. Changes in the structures of corporate social networks of educational institutions are highlighted. Scientific novelty. The paper defines a personal social network (PSN), web-PSN, aggregate web-PSN, personificator, and personificant. The paper identifies groups of web-PSN objects, elucidates the mechanisms of web-PSN formation, and provides a formal description of them. Corporate social networks are considered, the definition of web-CSN is given, and the problems that an enterprise should solve before implementing web-CSN are formulated. The factors that influence the formation of a personal social network are also identified. Practical significance. Highlighting a web-PSN is relevant for business tasks, such as identifying potential buyers, identifying bots, fake accounts, and so on. The research results are important for other applied tasks, for example, determining the prospects for network expansion, determining the directions and speed of information dissemination, information perception, the ability and possibility of distortion, transmission prospects, and in general, for predicting the dynamics of communication networks of subjects. The study of the mechanisms of forming social contacts is important for formulating tips and suggestions on the processes of creating and developing a pesonal social network for an ordinary user, to ensure the protection of their account and personal data that it contains.