Abstract
Sustainable development values and concepts of responsible consumption, sharing, waste-free production and recycling are becoming more and more popular among organisations and consumers. Though food-sharing has not yet become as popular as car-sharing, it aims to solve important social food policy problems of decreasing food waste and redistributing food to support those in need. Basing on research literature, and publications in business media the paper presents the results of content analysis of materials from food-sharing platforms and websites in Russia. Authors compare foreign best practices, identify the main food-sharing models: exchange with monetary compensation, gratuitous transfer (charity), and food-sharing within the neighbouring community Problems and unresolved food-sharing issues are explained, such as lack of information about available options of food-sharing, low trust of consumers to the quality of food being shared and perception of using charitable food stock as something shameful. The paper maps possible directions for the development of food-sharing considering the existing international experience.
Highlights
The concept of sustainable development and its accompanying concepts of social responsibility, responsible consumption, waste-free production, reuse, and recycling are gradually changing the business models of manufacturers, distributors, and other market players, and affect consumer behaviour
The sharing economy has a positive impact on the environment and society
Business and scientific publications describe the new models of economic activity and consumer interaction
Summary
The concept of sustainable development and its accompanying concepts of social responsibility, responsible consumption, waste-free production, reuse, and recycling are gradually changing the business models of manufacturers, distributors, and other market players, and affect consumer behaviour. Peer-to-peer exchanges (P2P) are developing and becoming more diverse, allowing consumers to transfer ownership or provide other users with access to unnecessary or temporarily unused assets. Based on this growing intensity of peer-to-peer exchanges and economic activity of consumers, various services have emerged and are developing, connecting those who own assets and resources with those who need them. The sharing economy has a positive impact on the environment and society. It helps to reduce waste, allows to build new social contacts, creates new jobs, and leads to efficient use of resources [1]
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