Abstract
The article deals with the most important food advertisements in which black bodies were used to support Italian colonial propaganda. The aim of the article is to show the role of race, gender, and sexuality in the dissemination of various racial stereotypes and colonial imaginaries in the public sphere. Using the SALCE ad collection, quantitative and qualitative analyses of the visual sources considered are combined. In the conclusion, some new possible historical trajectories are identified to explore the role of advertising in shaping a racialized and sexist public imagination view of overseas in terms of visuality and taste.
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