Abstract
This paper examines a peculiar change in the Turkish self-image towards an ethno-nationalist discourse in the 2000s. In Turkish public life one may find various manifestations of a self-promoting ethnocentric world view alongside expressions of xenophobic feelings against the so-called enemies within and without. This study explores a certain transition from a modernist and secular self-image to an ethnocentric self-regard with reference to nationalist best sellers, TV series, public displays of slogans, and flagging incidents in the 2000s.
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