Abstract
ABSTRACTFounded in London in 1930, the Women’s League of Health and Beauty quickly became one of the largest popular organisations of the 1930s. Boasting bases across the British Commonwealth, the League’s uniform, emblem and messages of change became synonymous with a ‘new woman’ ideal. Aimed at women across the life cycle, the organisation became a means of empowering women to take charge of their health, life and public identity. While the significance of the English League during the 1930s has attracted previous attention, the Irish branches remain unstudied. Seeking to contribute to address the dearth in studies on Irish branches, this article examines the growth of the League Ireland from 1930 to 1939 and argues that in seeking to promote a new vision of womanhood, the League combined older ideals surrounding sociability and domesticity with newer ideas concerning the motherhood, international cooperation and woman’s public role.
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