Abstract

The purpose of the article is to study the potential for the development of partnership relations between Ukraine and Germany when investing in the financial services market at the expense of FinTech. The study of the role and trends in the development of the Internet in modern conditions made it possible to determine that the Internet is not only an ideal source of information, an excellent way of communication and a platform for the activities of companies selling goods and providing services, there is also an increase in the number of users in all directions (smartphone users, Internet users, social network users). It is substantiated that the financial market is undergoing a significant transformation due to the development of the Internet and FinTech, which contributes to the formation of a new round of the evolution of the financial services market both in Ukraine and in various countries of the world and the development of mutual relations between countries in the provision of financial services. The work explores the potential of the relationship between Ukraine and Germany in the provision of financial services due to the development of FinTech, which contributes to the increase in the number and volume of financial services and the development of digital finance. FinTech development trends and Internet penetration rate in Ukraine and Germany, distribution of Ukrainian and German FinTech companies by field of activity for 2019–2021 were studied. It is substantiated that FinTech startups are effectively developing in Germany, which is due to strong funding from domestic and international investors, active support of the federal government and the country's position as a leading financial center of continental Europe, while in Ukraine a large number of FinTech companies operate without attracting funds from outside investors. Partnership relations between Ukraine and Germany when investing in the financial services market at the expense of FinTech are possible at the expense of investments, which is substantiated by correlation-regression analysis. Thus, the conducted research on forecasting an increase in the level of investments in FinTech within five years by 5% will allow to increase the level of GDP annually by 2%, increasing the total over five years by 16.5% in 2026 compared to 2021. Thus, this indicates the prospects of conducting investment activities by FinTech companies of Ukraine.

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