Abstract
Offering insights for both team leaders and top management, this article focuses on the unique set of skills required to successfully lead a digital asset management implementation. Organizations will learn what criteria to look for in choosing a top project leader (or change champion) and gain a better understanding of the formidable challenges this individual faces. This article also delves into the common mistakes companies make in carrying out their change management initiatives, from choosing the wrong leaders to giving them inadequate support. For change champions, there are guidelines on how to build an implementation plan, with advice on critical topics such as performing a business audit, understanding the company's business problem and rolling out a training program.
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