Abstract
Strategic management refers to the development of a management approach that takes into account both the internal and external environments in which an enter-prise operates. Strategic analysis is an important stage of strategic management process. A strategic objective of enterprises is to make a profit above the sector average. It is both a financial objective and is directly associated with the ability of enterprises to stay in the market and to achieve their other objectives. Therefore, strategic financial analysis should be performed on enterprises. The aim of this study is to make financial strategic analysis of Small and Medium Enterprises (SMEs). Study sample consisted of managers of 10 SMEs operating in Amasya, Turkey. Data were collected using a Financial Strategic Analysis Form. Data were analyzed using SWOT analysis to identify the SMEs’ strengths, weaknesses, op-portunities and threats. As a result of SWOT analysis, four common financial strategies were developed for enterprises. These strategies were 1) investing idle cash in appropriate financial instruments, 2) accelerating the collection of receiva-bles, 3) minimizing exchange rate and interest rate risks by trading in futures market and 4) reducing the cost of production.
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