Abstract
The purposes of this research were to study the condition and strategic human resource management and to develop a strategic human resource management model for small and medium enterprises(SMEs) in the new normal life era. The research model was mixed research by collecting data from the sample group in 2 parts: (1) a sample group from qualitative research by interviewing 10 entrepreneurs or executives of SMEs and focus groups consisted of 19 experts, and (2) a quantitative research sample group, 400 participants which is entrepreneurs or executives of SMEs. The research tools were interview form and questionnaire. Data were analyzed by statistics: percentage, mean, standard deviation, and Exploratory Factor Analysis: EFA. The findings revealed that: 1) Strategic human resource management for small and medium-sized enterprises (SMEs) in the new normal life era, it was found that it can be composed of all 5 components: (1)human resource planning,(2)human resource recruitment and selection, (3) employee retention, (4)human resource utilization, and (5)human resource development. The Eigen Value after rotation ranged from 6.86-12.84, the percentage variance was from 11.42-22.43 and the cumulative percentage of variance was 78.85%. 2)The result of developing a strategic human resource management model for small and medium enterprises (SMEs) in the new normal life era that must be considered from the goals of the organization by analyzing the organization’s resources from 2 parts: Resource requirements and available resources of SMEs in the new normal life era. It can lead to the transformation of resources in line with SMEs operations in the new life era and implement Change Management in the strategic human resource management process from the components of strategic human resource management for SMEsin the new normal life era with 5 main components and 15 sub-components.
Highlights
Human resources management is a very important function in every organization because it reflects the success of the organization's activities
Which is the key to national reforms according to the 20-year national strategy of Thailand [3].according to a report by the Office of Small and Medium Enterprises Promotion (OSMEP) in 2018, there were 3,077,822 small and medium enterprises (SMEs) in Thailand, of which 100 were small enterprises. 99.33each of the total number of enterprises The country has increased income The GDP of SMEsin 2018was worth up to 7,013,971 million baht or 43.0% of GDP in the country which creates a lot of employment
Based on the background and importance of the above problems, it is the origin of the study on the development of strategic human resource management models for SMEs in the new normal life era to accommodate adjustments and changes in accordance with business operations in critical situations appropriately
Summary
Human resources management is a very important function in every organization because it reflects the success of the organization's activities. Based on the background and importance of the above problems, it is the origin of the study on the development of strategic human resource management models for SMEs in the new normal life era to accommodate adjustments and changes in accordance with business operations in critical situations appropriately. It can meet the needs of consumers and partners well along with planning for the survival or growth of the organization in the long run
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