Abstract
The implementation of financial management and marketing training through E-commerce is a form of community service, with the aim of helping SMEs Blacksmith Abah Ukar to increase revenue and product sales so that Blacksmith Abah Ukar can survive in today's business competition. The era that uses technology today requires all small industry players to improve their abilities in the field of communication and information technology, currently internet-based technology creates a business environment that is no longer concerned with time and distance. This method of community service activity has a background problem because the products made by the blacksmith Abah Ukar are still sold conventionally and have not made good use of online sales using an e-commerce platform and the blacksmith Abah Ukar has not kept a record of their production so that the income earned cannot be well predicted. The results of the research carried out were able to innovate marketing which was originally conventional into marketing that utilizes technological developments, namely by doing electronic marketing or also called E-commerce.
Highlights
The rapid development of internet technology gave rise to the concept and practice of electronic commerce such as e-commerce which has become a common phenomenon in today's world
Material regarding the description of information technology in the form of e-commerce that can integrate with social media is very much needed because it makes people more aware to continue to Nuraini et al / International Journal of Research in Community Service, Vol 2, No 2, pp. 44-49, 2021 develop themselves in terms of science and information (Saleh and Dewi, 2020)
The community must be able to follow the rhythm of the times where the era of modernization is developing very rapidly, especially in terms of information technology so that people must have sufficient knowledge and insight to coexist with an allelectronic era like today (Raharja et al, 2019)
Summary
The rapid development of internet technology gave rise to the concept and practice of electronic commerce such as e-commerce which has become a common phenomenon in today's world. Business transaction activities using e-commerce make it very easy for the community where important information and the latest updates that are presented can be very and quickly obtained by information consumers (Rahayu and Day, 2017) In this case, the community must be able to follow the rhythm of the times where the era of modernization is developing very rapidly, especially in terms of information technology so that people must have sufficient knowledge and insight to coexist with an allelectronic era like today (Raharja et al, 2019). Business transaction activities using e-commerce are very easy for the community where important information and the latest updates that are presented can be very and quickly obtained by information consumers In this case, the community must be able to follow the rhythm of the times where the era of modernization is developing very rapidly, especially in terms of information technology so that people must have sufficient knowledge and insight to coexist with an all-electronic era like today. Some of the things the team did in this service activity were to provide socialization of understanding how to understand digital marketing-based marketing by utilizing an e-commerce platform and providing assistance to SMEs so that they could carry out bookkeeping, related to their financial entry and exit
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