Film-Induced Place Attachment: A Study of Emotional Connection that Tourists Develop with Destinations Depicted in Films

Abstract

The intersection of film and tourism is a recognized driver of destination exploration and traveler motivation. This study delves into the concept of Film-Induced Place Attachment (FIPA), which signifies the emotional bond tourists develop with real-world destinations portrayed in films. This research aims to comprehensively understand the mechanisms behind FIPA, its influence on tourist behavior, and its implications for destination management and marketing strategies. Methodology: This study employs qualitative approaches to gather insights from a diverse range of participants, including film tourism stakeholders and tourism experts. Surveys and descriptive analysis of relevant films and their impact are utilised to uncover the multidimensional nature of FIPA, exploring factors such as cinematography, storytelling, cultural representation, and personal resonance that contribute to the emotional engagement tourists experience. Findings: Findings from this research highlights the profound impact of films in shaping tourists' perceptions and motivations to visit specific destinations. The emotional connection established through film-induced narratives often results in heightened curiosity and desire to experience the depicted locations firsthand. The study further explores the potential for FIPA to influence not only travel decisions but also the length of stay, expenditure patterns, and repeat visitation behaviors. In conclusion, this study sheds light on the intricate relationship between film-induced narratives and the emotional attachment tourists develop towards depicted destinations. By understanding the underlying mechanisms of FIPA, destination marketers, policymakers, and stakeholders can harness its potential to shape positive and lasting tourist experiences, ultimately contributing to sustainable tourism development.