Abstract
This study examines the factors influencing tourist destination selection in Ha Long Bay: accommodation, attractions, dining, and transportation. Regression analysis reveals that accommodation, attractions, dining, and transportation have a positive and significant impact on destination selection. Tourists prefer a range of accommodation options, including hotels and alternative choices like homestays. Engaging attractions and activities significantly influence destination attractiveness. Dining options, showcasing local cuisine, play a crucial role in shaping tourists’ perception of the destination. Providing diverse transportation options is essential for attracting and retaining tourists. Policymakers and tourism businesses can leverage these findings to enhance the overall tourist experience and effectively promote Ha Long Bay.
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