Abstract
Fertilizers are one of the most important sectors in India. It is an essential input for agricultural production. Fertilizers play an important role in increasing agricultural productivity. The paper tells about fertilizer’s consumption and production of Indians well as analyze fertilizer sector. This is a conceptual and descriptive nature paper. It is based on secondary data. Companies should prepare their production and distribution plans as per the needs and interests of farmers. Today the farmers do not accept any product that does not satisfy them. Production of crops is increasing due to fertilizer consumption in India. But more usage of urea is misbalancing the ideal fertilizer application ratio. So, Farmers have to shift from straight fertilizers towards NPKS complex fertilizers for supplying the vital nutrients are needed by the crops for growth to improve this ratio.
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