Abstract
Attending live music concerts has become a hedonic lifestyle that triggers irrational behavior in ticket purchases. However, there are no relevant studies explaining the causes of this phenomenon. In the present study, we conducted a survey-based investigation on concert attendance in Indonesia (n = 300) to explore the factors influencing the fear of missing out on ticket purchases. Using partial least square structural equation modeling (PLS-SEM) analysis, our findings show that artist reputation, media exposure intensity, self-congruity, purchase intention, and time availability of ticket sales significantly influence the audience’s fear of missing out, thus driving them to purchase tickets quickly. This study makes a theoretical contribution to the literature through an importance-performance analysis (IPMA) and offers a strategic understanding of the performance and influence of independent variables on dependent variables. The results of the analysis reveal self-congruity as the most significant predictor, while purchase intention has the greatest influence. Practically, this study aids event organizers in developing marketing strategies for entertainment events.
Published Version
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