Abstract
As one of the special forestry industries in Zhejiang Province and the main income sources of local farmers，the Carya cathayensis industrys traditional management model has caused some ecological problems. Therefore it is quite necessary to adopt an ecological management model of the C. cathayensis industry. Taking the main production areas of C. cathayensis in Zhejiang Province，namely，Linan City and Chunan County as examples，the research analyzed the farmers willingness and motivations of ecological management of the C. cathayensis，through a sampling survey of 152 farmer households and participatory group interviews in 5 towns and townships. The results indicated that farmers gave more priority to the benefits in the process of decision-making. The operation cost，technologies and capitals were the main factors affecting farmers willingness to adopt the ecological management and farmers willingness in different regions varied significantly. At last，it was suggested that the ecological management model of the C. cathayensis industry should be promoted through publicizing and education，technical development，forest road construction and better loan services.［Ch，2 fig. 3 tab. 14 ref.］
Published Version
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