Abstract
Serangan located in South Denpasar is a tourist destination, visited by many foreign and domestic tourists. The purpose of this study is to determine the characteristics of tourists and seeking the dominant factors affecting the satisfaction of tourists visiting tourist attractions in Serangan. This study uses a survey research design with a sample of 180 respondents. By using a factor analysis technique and processed using the IBM SPSS version 23. The results of the factor analysis have been identified that there are six factors form the satisfaction of tourists visiting tourist attractions in Serangan. First Factors include the beach, the attractive scenery , the peace and quiet and the tourist attraction factor. Factors 2 namely, hygiene, cultural activity, sports activity and information factors. Factors 3 namely, weather, food and cost factor. Factors 4 encompass lodging, historical place, attractive village and access factor. Factors 5 are the boat service and the local community life factor. Factor 6 is safety. From these 6 groups of factors found that the most dominant is beach factor which has influenced the satisfaction of tourists visiting tourist attractions in Serangan. Based on the findings of this study, it is hope that the government preserves the main factors forming the satisfaction of tourists who visit the tourist attraction in Serangan island.Keywords: Satisfaction, Attraction, Tourists, Serangan.
Highlights
Pariwisata adalah salah satu industri yang mampu menghasilkan devisa negara dengan mendatangkan wisatawan baik wisatawan mancanegara dan nusantara
Serangan located in South Denpasar is a tourist destination
The purpose of this study is to determine the characteristics of tourists
Summary
Penelitian ini menggunakan metode kuantitatif yang di dukung oleh data-data kualitatif dan didesain dengan rancangan penelitian survai yang melibatkan wisatawan mancanegara dan nusantara yang berkunjung di daya tarik wisata di Serangan. Sehingga kuesioner yang diberikan kepada wisatawan setelah mereka menikmati daya tarik wisata pada saat berkunjung dan atau setelah berkunjung namun masih berada di Serangan. Penelitian ini menggunakan metode kuantitatif yang di dukung oleh datadata kualitatif dan didesain dengan rancangan penelitian survai yang sebagai responden wisatawan mancanegara dan nusantara yang berkunjung didaya tarik wisata di Serangan Denpasar. Jenis data yang di gunakan dalam penelitian ini adalah data kuantitatif dan data kualitatif. Dalam penelitian ini mempunyan jumlah total variable/indikator 18.Untuk menghitung jumlah responden, maka jumlah total indikator pertanyaan dikalikan 5 atau 10 dengan hasil perhitungan sebagai berikut : 18 x 10 = 180 responden
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