FAKTOR-FAKTOR YANG MEMPENGARUHI MARGIN PEMASARAN SAPI POTONG DAN DAGING SAPI DI KABUPATEN ACEH BESAR

Abstract

<p><span><em>This research identified the forms of share market, to calculate the price received by farmers and </em><span><em>middlemen, and analyze marketing margins of beef cattle market. This research was conducted in June to </em><span><em>August 2011, in Aceh Besar regency of Aceh province. The method used in this study was a survey </em><span><em>method and field direct observations and interviews using questionnaires to farmers, middlemen (mugge) </em><span><em>and meat traders respondent. The number of samples were 420 respondents, including 270 respondents </em><span><em>of livestock farmers,105 respondents of middlemen (mugee) and 45 respondents of meat traders (final </em><span><em>consumer)from the three districts. This study used regression analysis to determine the effect of variables </em><span><em>simultaneously observed the marketing margin. The results showed there were 2 channel marketings, </em><span><em>channel marketing I of farmers to the final consumer through two market participants were mugee and </em><span><em>meat traders,while the marketing channel II from farmers to consumers through one market participants </em><span><em>that was meat traders. In marketing channels I mugee get income share 24.89% with 10.38% share of the </em><span><em>cost, while the meat traders got incomeshare 47.70% with 17.03% share of the cost. In marketing </em><span><em>channels II meat tradersgot income share 83.00% with17.00% share of the cost. In marketing channels I </em><span><em>mugee marketing margin of Rp1,026,293.10/head and the meat traders of Rp1,883,045.98/head, while </em><span><em>the meat traders of Rp2,944,838.00/head. The coefficient ofdetermination (R</em><span><em>2</em><span><em>) equalto 0.337321, which <span><em>means cattle marketing margin could be explained jointly by 33.73% by the marketing costs, the price at </em><span><em>the farmer level and the number of middlemen. The test results of the marketing costs (x1) significantly </em><span><em>(P<0.05) on the marketing margin, the price at the farmer level (x2) was highly significant (P<0.01) on the </em><span><em>marketing margin and the number of middlemen (x3) didnot affect the marketing margin.</em></span></span></span></span></em></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p><p><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><em><span><span><span><span><em></em><br /><span><em>(Keywords: Cattle, District of Aceh Besar</em><span>, <span><em>Market share, Marketing margin)</em></span></span></span></span></span></span></span></em></span></span></span></span></span></span></span></span></span></span></span></span></span></span><br class="Apple-interchange-newline" /></span></span></span></p>