The The Marketing Channels and Margins of RGL Citrus in Rejang Lebong Regency - Bengkulu

Abstract

This study aims to determine the marketing channels and margins of RGL citrus in Rejang Lebong Regency. The study was conducted from February to April 2019. Data collection was conducted through interviews involving 14 informants consisting of 10 citrus farmers and 4 traders. The data collected consists of identifying market participants, identifying channels and marketing patterns, marketing costs, and market participants' profits. Marketing channels and marketing margins are analyzed descriptively. The results showed that there were four orange marketing channels in Rejang Lebong Regency which were divided into 6 patterns. The longer the marketing channel, the greater the marketing margin that indicates the market is increasingly less efficient.