FAKTOR-FAKTOR YANG MEMPENGARUHI KECENDERUNGAN PELAJAR DALAM MENJALANKAN PERNIAGAAN ATAS TALIAN

Abstract

Nowadays, online business has become a phenomenon among traders. The business can grow globally with a wide range of applications that can be accessed through the internet. The advantages that exist today also can facilitate buyers in the purchasing process than purchase directly at the business premises where it can save buyers’ time. Hence, students in higher education institutions also are not lagging on the benefits of running an online business as an additional source of income. This is because an online business does not require high costs to involve and can be done even if the students have no business premises. Therefore, this study aimed to identify factors that influence students in doing online business. The research design is a quantitative study in questionnaires are used as an instrument with a 5-point Likert scale. The questionnaires were distributed online to the respondents through Google Form. Respondents involved 114 students in the entrepreneurship program at the Faculty of Business, Economics and Accounting, University Malaysia Sabah. Data were analyzed using Statistical Packages for Social Science (SPSS) version 21.0. Students’ tendency to do business online is measured by three factors, namely, source of encouragement, technology facilities and personal tendencies. The results show that the mean value of these three factors is at a high level. Hence, it can be concluded that the source of encouragement, technology facilities, and personal tendencies influence the students’ tendency to do business online.