Factors of influence on vocal teacher’s stage image multifunctionality in modern conditions

Abstract

The article analyses the scientific basis for the emergence and development of the concept of “stage image”. It has been proved that the essence of a stage image creation is the deep performer’s penetration into the stage image and its implementation by means of vocal techniques, facial expressions, gestures, etc. The noted personal, social and symbolic characteristics of the stage image are not unchanged, they flexibly change in accordance with the inner aspirations of the individual and the external circumstances to which it is forced to adapt in any case. It has been emphasized that among the considered factors and methods of the stage image formation the most important is positioning, i.e. consolidation of the unique identifying features of the vocalist in the minds of others that distinguish him or her from other similar performers. Positioning which is carried out on one, two or three features will be effective as due to the basic laws of psychophysiological perception a larger number of it is not usually delayed for a long time in the people’s minds. The positioning strategy should remain unchanged for a long time as its rapid and frequent change does not allow the selected marked characteristics and attributes to take root in the minds of the audience, and therefore positioning will just not happen.