Factors Influencing User Behavior Intention to Use Mobile Library Application: A Theoretical and Empirical Research based on Grounded Theory

Abstract

User behavior intention is an important evaluation criterion for the construction of mobile library application. To help libraries and mobile application, developers better understand factors influencing user behavior intention and jointly improve the mobile service quality of library. Based on grounded theory, this study experimentally manipulates user behavior intention to use mobile library application related to the survey questionnaire that was designed to obtain data from college teachers and students. The results showed that the user behavior intention to use mobile library application is mainly influenced by system feature (i.e., accessibility, relevance, and system help), interface feature (i.e., screen design, navigation, and term), and individual difference (i.e., performance expectancy, domain knowledge, and social influence). Furthermore, system feature and interface feature are the external driver of user's usage behavior intention, and individual difference is the internal driver of user's usage behavior intention.