An empirical study on the relationship among perceived value, satisfaction and behavioral intentions of battery electric vehicle user in China

Abstract

With the rapid development of battery electric vehicle, it has a profound impact on the driving behavior and habits of users. However, studies on the evaluation and users’ behavioral intentions of battery electric vehicle are rare. To promote the further development of battery electric vehicle, a better understanding of battery electric vehicle users is needed. This paper aims to develop a model to investigate the relationship among perceived value, user satisfaction and behavioral intentions of battery electric vehicle. Specifically, we divide perceived value into two dimensions of functional value and symbolic value. Data was collected through questionnaires from battery electric vehicle users in major cities in China. The analysis results of the structural equation model indicate that: 1. the functional value and symbolic value have a direct positive impact on battery electric vehicle user satisfaction and the symbolic value palys a greater role; 2. the functional value and symbolic value have a direct positive effect on the behavioral intentions of battery electric vehicle users; 3 battery electric vehicle user satisfaction and behavioral intentions have a high positive correlation.