Abstract
Investment behaviour refers to the attitude, perception and willingness of the individuals and institutions while placing their savings in various types of financial assets. Personal disposable income of the household is divided between consumption and savings. Savings may be idle or active. Savings becomes active, when it is canalized into return bearing avenues. So, the main objective of the study is to analyze the factors influencing the investment decision variables on investment behaviour of Investors in Hanumakonda district. The data is collected through structured questionnaire on simple random sampling technique and distributed to 384 investors in Hanumakonda district. It was found from the research analysis that age, educational qualification and annual income effecting the investment decision of investor’s investment avenues like equity and stocks, bonds and debentures, mutual funds, bank deposits, post office, public provident fund, life insurance, real estate, chit funds and gold/silver.
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