FACTORS INFLUENCING THE CHOICE OF THE PLACE FOR OBTAINING OF HIGHER EDUCATION AS AN OBJECT OF PUBLIC MANAGEMENT ENSURING ITS QUALITY (ACCORDING TO A SURVEY OF STUDENTS OF UKRAINIAN INSTITUTIONS OF HIGHER EDUCATION)

Abstract

the article presents the results of a survey of students regarding the strength of certain factors influencing the choice of place for obtaining higher education by applicants. The article presents the results of the analysis of power of the influence of factors such as the proximity of the Institute of Higher Education to the place of residence of the applicant; the place of positioning of the Institute of Higher Education in international University rankings, the reputation of the Institute of Higher Education in the immediate environment of the applicant; development of the infrastructure in Institute of Higher Education and the city which it is located in; traditions of Institute of Higher Education in specialists training. The article considers the relationship between the factors of choosing a place of higher education and the problem of ensuring its quality. The article contains generalizations and conclusions about possible mechanisms of influence of administrations of Institute of Higher Education and public authorities on the applicants' formation of motives regarding the choice of the place for obtaining of higher education and ways of improving mechanisms of public administration to ensure its quality.